Max Talks BLOG

My office looks out onto a city park with a big hill. A week ago I was watching boys and girls bundled up like the Michelin Man screaming down the hill on their sleds, bouncing like badly-thrown bowling balls before they inevitably tumbled out of their sleds. Three days later, I’m watching city crews on John Deere tractor-ettes mowing the fresh grass.

That annual rite of chest-bumping, floor-thumping, arm-waving, sneaker-squeaking, fan-screaming action by men and women all over the country begins this Thursday. We will see hundreds of dedicated athletes and coaches and their fans celebrate this ritual on our television screens at home, in bars and restaurants, and even on the computer at work.